Spreading the Word about the Profession

Catch up on the latest FPA buzz! Don't just take our word for it – read what top newspapers and media outlets are saying about FPA.

FPA stories reached an audience of more than 20 million readers through approximately 470 print and internet publications (more publications than any other financial services group) in October 2008. Major newspapers and media channels included ABC News, Forbes.com, MarketWatch.com, MSN Money, Orlando Sentinel, Pittsburgh Post-Gazette, The Tennessean, U.S. News & World Report, USA TODAY and The Washington Post.
FPA's Web site was featured on CNBC.com November 18. CNBC's On the Money contributor Bill Losey answered readers' questions about retirement and directed them to www.FPAnet.org to search for a financial planner. CNBC.com boasts nearly 4 million unique visitors each month.
FPA's Journal of Financial Planning was featured in Chuck Jaffe's syndicated column on MarketWatch.com November 12. In his column, Jaffe references the November issue of the Journal of Financial Planning, which includes an article that looks at the effect of "withdrawal sequencing on the longevity of retiree's portfolios." MarketWatch.com boasts nearly 5 million unique visitors each month.
FPA was featured in the Houston Chronicle November 10. The article, "Do your homework before picking a financial planner," offered readers tips on ensuring a productive relationship with a financial planner, based on advice from planners attending FPA Boston 2008. The Houston Chronicle is the largest daily newspaper in Texas and is the ninth-largest newspaper by circulation in the United States, reaching nearly 500,000 daily readers.
FPA was featured in Newsday November 10. The article references Aetna's Plan for Your Health and FPA's survey of insured consumers, which reveals that 33 percent of 1,575 insured adults said they've ordered clothing and electronics online in search of the best price. Aetna launched the Plan for Your Health campaign in partnership with FPA in September 2004 to help all Americans make smart health benefits and financial planning decisions at every stage of life. Newsday reaches nearly 400,000 daily readers.
FPA's Web site was cited in MONEY magazine November 6. MONEY magazine senior columnist Walter Updegrave's article, "Don't Judge an Adviser by His Initials," discusses how regulators are coming down on retirement credentials, and recommends "screening for a planner who concentrates on retirement at http://www.fpanet.org/." MONEY magazine has a total circulation of nearly 2 million.
FPA of Dallas/Ft. Worth has expanded its relationship with The Dallas Morning News and now has an ongoing relationship with the newspaper to answer readers' financial questions. On November 3, several members of FPA of Dallas/Ft. Worth conducted a Q&A section with readers in regards to managing finances amid an economic slump. The Dallas Morning News reaches nearly 412,000 with its weekday edition.
The Financial Planning Association^® (FPA^®)and Ameriprise Financial^® Value of Financial Planning study, conducted by Harris Interactive, was prominently featured on the Forbes and MSN Money Web sites October 21. The article, "Americans With a Financial Plan Feel More on Track During Market Turmoil," outlines the significant highlights and findings of the study. Forbes.com and MSN Money combine to reach 13 million unique viewers each month.
FPA was featured on the Forbes Web site October 21. The article references a recent survey of insured consumers, released by Aetna's Plan for Your Health and FPA, which reveals that 45 percent of respondents were unaware that they can save money in the coming year by making smart decisions about their health benefits. Forbes.com boasts nearly 7 million unique visitors each month. This same survey was also featured in The Washington Post October 23, which reaches 700,000 daily readers.
FPA was featured in USA Today October 9. On October 6, in conjunction with FPA Boston 2008 and Financial Planning Week^®, hundreds of consumers had a chance to ask for financial help from FPA members via USA Today's and FPA's personal finance hotline. USA Today reaches more than 2.25 million readers daily.
FPA and The Wall Street Journal teamed up for the third time to produce a special section, "A Guide to Financial Planning," that appeared in the October 4 issue, in conjunction with Financial Planning Week^® and FPA Boston 2008. Three leading articles were featured within the section: a "Test Your Financial Planning Knowledge" quiz with questions answered by various FPA members, a Q&A section between The Wall Street Journal and FPA's executive director/CEO Marvin W. Tuttle, Jr., CAE, and a column in which FPA President Mark Johannessen, CFP^®, debunked financial planning myths. The Wall Street Journal reaches 1.8 million readers with their Saturday edition.
FPA President Mark Johannessen, CFP^®, was featured in U.S. News & World Report October 3. In the article, "America's Credit Catastrophe," Johannessen offered suggestions to investors regarding the current financial freeze enveloping Wall Street. U.S. News & World Report reaches more than 2 million weekly readers.
FPA was featured on ABC News and ABCNews.com October 1. With Wall Street in turmoil and the economy on the brink of collapse, ABC News sought answers from FPA regarding readers' personal finance concerns. Through its platforms on television, radio and the Internet, ABC News reaches on average nearly 194 million people in a given month.
FPA of Dallas/Ft. Worth member John Kvale, CFP^®, and FPA of Michigan member Timothy Wyman, CFP^®, assisted a family in another "Frugal Family Challenge," a project created by USA Today in conjunction with ABC's Good Morning America Weekend. The article appeared in the September 26 edition of USA Today, which reaches more than 2.2 million readers each weekday.
FPA members Phil Cook, CFP^®, and Frank Molinar, CFP^®, were featured on CNBC September 22. Cook and Molinar participated on CNBC's "On the Money" forums, answering questions and providing advice to help guide consumers though the new economic landscape. CNBC reaches more than 6 million viewers monthly.
Chairman of FPA of Oregon and Southwest Washington Bob Rockwell, CFP^®, was featured in The Oregonian September 21. In the article, Rockwell discussed how recent stock market turmoil is resulting in a busy week of counseling clients, neighbors and others about the tumultuous economy, urging people to stay calm. The Oregonian reaches nearly 376,000 Sunday readers.
FPA's PlannerSearch^® was featured on CNBC.com September 19. The article, which discussed not letting one's emotions guide his or her investment decisions, said to "consider conducting a financial planner search at www.FPAnet.org, the official Web site for Financial Planning Association^® (FPA^®) members." CNBC.com receives nearly 4 million unique visitors per month.
On September 10, CNBC recommended FPA to find a financial planner and directed viewers to the FPA Web site to "find somebody to talk through with you your goals, what goals you have for that money and how risk averse you are." CNBC reaches more than 6 million viewers each month.

FPA also recently distributed three press releases: