Online

Key Facts & Figures

FPA's Web site receives 100,000 unique visitors a month, with 400,000 qualified impressions a month (1.5 million aggregate/unqualified impressions a month).
We log 4,000 visits a day from visitors spending an average of seven minutes exploring our site.
More than 710 sites link to http://www.fpanet.org/ as a key resource for financial planning including Wikipedia, Yahoo! Finance/Business, USA Today, CNN/Money, Business Week, and http://www.fool.com/.
FPA's Web site is frequently profiled in articles from Money, USA Today, and other leading financial Web sites.
Our online demographic is highly targeted. Visitors are serious practitioners who use our tools and resources to advance their practice.
Of our Journal readers with AUM of more than $200 million, 82.6 percent access the site and 80 pecent state the information on the Journal site is useful (Source: Stratton Readership Survey 2007).

Web Banners

Benefits

We keep your banner in full rotation in the position you bought for the entire month. This consistency provides strong frequency to your audience.
When you buy a banner page you actually receive a grouping of pages, with the exception of the FPA Home Page.

Pages Available

FPA Home Page: Average of 45,000 qualified impressions a month from 32,000 visitors
Journal Home Page: 40,000 qualified impressions/month
Article Pages: 80,000 qualified impressions/month
Practice Center: 15,000 qualified impressions/month
Meetings: 13,000 qualified impressions/month
Chapters: 8,000 qualified impressions/month

Specs & Sizes

Pixel Size
468 × 60 pixels (w×h) or 200 × 200 (w×h)

Maximum File Size
70 KB

Maximum Animation
3 frames

File Formats
GIF, JPEG/JPG preferred; TIF and EPS permitted

Flash Requirements

70 KB max file size
A defined clickable area (target must open in a new browser
window)
Maximum run time of 60 seconds
No sound or expanding on mouseover

E-Newsletters & Other Online Opportunities

Electronic Newsletters
Some of the most targeted advertising opportunities offered by FPA are through the electronic newsletters. These newsletters are sent directly to the inbox of approximately 23,000 FPA members (excluding opt-outs).

Virtual Learning Center
Take advantage of advertising opportunities through the Virtual Learning Center.